Embark v. Begin, launch, commence, emerge, arise. Embark is our brand new recipe for all life stages. This diet is made with limited carbohydrates and high protein to support muscle structure and function, and promote lean body mass. It is particularly suited to puppies and more active dogs and is ideal for those who are intolerant of grains. This food is made from 100% human food grade turkey, organic flaxseed, potatoes, celery, spinach, carrots, coconut, apples, organic kelp, eggs, sesame seeds, bananas, cranberries, rosemary, vitamins and minerals. Embark Nutritional Analysis (Dry Matter Basis) Protein 29.0% (min) Fat 16.0% (min) Fiber 9.6% (max) Moisture 7.8% (max) Calcium 1.6% (min), 1.8% (max) Phosphorus 1.0% (min), 1.2% (max) Magnesium 0.18% (min), 0.21% (max) Sodium 0.5% (min), 0.56% (max) Folic Acid 1.6 mg/kg